Brain-Based Transformation for CX Professionals
Harness neuro insights to lead change, win buy-in, and create CX initiatives that bring results
Do You Recognize These Challenges?
This masterclass will equip you with practical insights and brain-based tools to overcome these challenges.
How This Program Will Boost Your Success
Most CX leaders rely on logic and data to persuade others. But the human brain changes because of emotion, safety, and connection — not logic alone. This program gives you insights and practical tools to navigate that reality.
What it will bring you:
Persuasion power
Influence stakeholders with brain-friendly framing
Better experiences
Design customer journeys that stick in memory
Trusted leadership
Align your team emotionally and strategically
Actionable impact
Create an actionable plan you can use immediately
What You Will Learn
Module 1
Perception, Prediction & the Power of Experience
Discover how perception, emotion, and memory shape experiences. Learn why people see what they expect, and how to influence those brain processes for better outcomes.
Module 2
Designing Brain-Friendly Customer Journeys
Go beyond standard experience mapping by applying neuroscience to design moments customers' brains encode, recall, and value.
Module 3
Gaining the Green Light
Learn how to get decision-makers excited about your CX initiatives. Use brain-based influence to spark interest, build trust, and secure the green light.
Module 4
Turning Resistance Into Readiness
Learn how to use brain-based strategies to shift mindsets, reduce fear, and boost motivation and turn uncertainty into energy for action.
Module 5
Creating Your Personal NeuroCX Action Plan
Synthesize all insights into a step-by-step plan tailored to your situation — ready to implement the moment you return to your organization.
Unlock Brain Science for Your CX Transformation Initiatives
Even the best CX strategies fail without buy-in, alignment, and adoption. In this 2-day masterclass, you'll learn how to use neuroscience and behavioral psychology to influence stakeholders, engage teams, and design customer experiences the brain loves, remembers, and acts on — whether launching something new or improving an existing program.
Why This Masterclass Is Different
Many CX programs focus on customer-facing tactics. NeuroCX goes deeper — into the minds of your leaders, colleagues, and customers — so you can:
Who Should Attend
This program is for both new and experienced CX professionals in every sector — corporate, government, and non-profit.
When launching a new initiative
Secure buy-in and momentum with neuroscience strategies from day one.
When optimizing an ongoing program
Unlock resistance and boost impact with targeted, brain-based improvements.
Practical Take-Aways
By the end of the masterclass, you'll leave with:
a NeuroCX Experience Map
highlighting brain triggers in your customer journeys
a NeuroCX Stakeholder Template
to diagnose resistance and target influence strategies
a NeuroCX Change Canvas
to speed up adoption across the organization
a NeuroCX Action Plan
a ready-to-execute plan for your CX initiatives
Meet Your Trainers
Two seasoned CX leaders, one mission: helping you drive customer-centric change that sticks.
Ruud Verduin
CX Strategist and Author
CX strategist and author with 25+ years' experience in marketing, CRM, and change leadership. Ruud brings deep expertise in customer transformation and organizational change management.
Edwin Best
Transformation Expert
Transformation expert and speaker who turns complex CX challenges into clear, actionable steps. Edwin specializes in making neuroscience insights practical and implementable.
Together, they blend neuroscience insight with real-world know-how from over 50 years of combined experience — so you leave ready to make change happen.
What Others Say
Claudia Alves
Spain
"This training has been career-changing. I now have the tools and guidance that helped me see my challenges from a new perspective, and the practical tools helped me to be more successful in my project."
Harper Russo
US
"I was hesitant at first, but the insights were really great and the tools are truly amazing. I was able to make substantial changes in just a few days after doing this masterclass."
Marceline Anderson
Sweden
"Being part of this program was inspiring. I now have new ideas and practical tools to deal with the challenges in my projects. It's truly empowering."
Secure Your Place
Register for our next NeuroCX Masterclass. Choose your preferred location and date to begin your brain-based CX transformation journey.
Utrecht, Netherlands
European Headquarters
2-Day Intensive Program
2-Day Intensive Program
Early bird discounts may be available
Dubai, UAE
Middle East Office
2-Day Intensive Program
2-Day Intensive Program
Early bird discounts may be available
Virtual Training
Online Interactive
2-Day Virtual Program
2-Day Virtual Program
Early bird discounts may be available
For group bookings or more information please reach out: